Mayven - Newsletters
Copywriting
Brief:
Create various newsletter flows that lead to increased engagement and conversions, while providing additional value to potential customers.
Flow 1: Welcome
These emails are sent when a customer signs up for our newsletter – to introduce them to the brand, to let them know what to expect, and to bring them back to the website with 10% off.
Flow 2: Abandoned Cart - K2 Glow
These emails are sent when a user visits a specific product page but does not add to cart. Their purpose is to educate the user about the product, provide them with social proof, and talk about its benefits.
This cycle talks about K2 Glow, Mayven’s glow-focused supplement.
Flow 3: Abandoned Cart - Richer
Another abandoned cart cycle, but this one talks about Richer, Mayven’s hair-focused supplement. This product also has a focused quiz, so we added a newsletter that will send them to it.
Flow 4:
These emails are sent when a user abandons a product in their cart. They are meant to increase conversions: adding more direct copy, providing social proof, directing users to the quiz, creating urgency, and, of course, providing a discount.
This cycle talks about Richer, Mayven’s hair-focused supplement.
